June 17, 2024
GoPro to drop prices on cameras after earnings miss, revenue decline

GoPro to drop prices on cameras after earnings miss, revenue decline

GoPro Inc. is reducing prices that were raised earlier in the COVID-19 pandemic, after the action-camera company announced that revenue declined nearly 20% in the first three months of the year.

GoPro GPRO announced that it will return to prepandemic pricing structures on its lineup of cameras, slicing $50 to $100 off most models. For example, the company’s flagship Hero11 Black camera will now sell for $399.99 instead of $499.99. GoPro also said that discounts on products that it had offered subscribers will go away; subscription…

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